Video conferencing platform provider Zoom Video Communications Inc. (NASDAQ:ZM) is extending its offering by supplying customers with equipment and software that can enable them to set up meetings easily and effectively.
Zoom for Home DTEN ME hardware enabling remote working
Early this week the company established a new business division called Zoom for Home that will supply customers with purpose-built video conferencing devices that can help them work remotely. Zoom has already unveiled its first video conferencing device called DTEN ME. It is an all-in-one communication screen that has pre-installed Zoom software which enables remote workers to roll easily with just a touch.
Zoom’s partner DTEN is producing the device that comprises of a 27-inch standalone screen. Essentially it is a large tablet that has three wide-angle cameras to offer high-resolution video and 8 microphones. Already Zoom software is pre-installed on the DTEN ME device whose interface has been designed to offer easy access to Zoom features. Other features offered by the device that supports remote working include co-annotation, interactive whiteboarding as well as one-touch conferences.
Zoom wants to build customer loyalty through the latest offering
The move venture into hardware is aimed at enhancing customer royalty as remote working becomes a norm under current circumstances. The rationale behind this move is that it will be hard for enterprise subscribers who will acquire the purpose-built Zoom hardware to change providers later as they will be deep into the Zoom ecosystem. Equally Zoom for Home is an indication that remote working is here to stay.
Zoom CEO Eric Yuan indicated in a statement that after the company also experienced remote working, they thought it could be better to come up with innovations for remote workers. The devices will arrive in the US market in August and for the European and Asia-Pacific markets from September. Last week the company indicated that it will begin selling enterprise-grade conferencing hardware through a hardware-as-a-service approach. The expansion into hardware will help the company have an edge over Microsoft Corp’s (NASDAQ:MSFT) Skype and Cisco Systems Inc.’s (NASDAQ:CSCO) WebEX.